Dodge was named after John and Horace Dodge. The crest with red bars was, which is actually the Dodge family coat of arms, first used in 1941, then faded out at some point. A revival of the coat of arms was used in the mid/late 70s. A three-pointed arrow shape was used from the early 1960s through to the 1970s. A striking ram logo was substituted in the late 1990s.