The first logo of the Mercury brand was its namesake, the Roman god Mercury. The side profile of his head, complete with the signature bowl hat with wings was used during the early years. During the late 60's and up to the mid 80's the Mercury used the "sign of the cat" ad campaign based on it's popular Cougar perforamance/luxury car. Many of the cars duirng this time carried cat realted names like Lynx and Bobcat. During the late 80's the logo changed from the Cougar to a three lines within a circle that looked like three hockey sticks lined up next to each other. The reason and anme behind this new logo has never been fully explained but it is still being used today. In 2000 The Mercury logo had "Mercury" written on the top part of the logo.